awareness
your guide
on the way
to your perfume
My name is Irena Kozelská and I have been interested in perfumes, perfumery and sensory perception for more than twenty years. In 2019 my passion became a beloved job.
What are credentials of a perfume guide? Experts in olfactory culture come from circles of historians, historians of art, cultural anthropoIogists, philologists and linguists. So do I.
I have found a way to make scents conscious: through synesthesia, a concurrence of harmonious sensory perceptions. Once we start to see fragrances like pictures, like landscapes including all sensory perceptions, the inexpressible becomes expressible: scent arises with an unprecedented power.
Then there is only a step from a landscape to a soul. To your soul. Isn't soul an inner landscape?
If you have no idea how it looks like, you will find it in a scent. Or does someone else now better what your nose appreciates? I will accompany you on this way. In order you don't get lost but find yourself.
about synestesis
The project Synestesis was born of love for beauty and desire to make your life more beautiful: touch your emotions through scents.
It took me a while to find the right "modus operandi". Perfumes are often seen as a dispensable superficiality, and show them as an art, a remedy, a path to oneself seemed rather eccentric.
Nonetheless today, thanks to Synestesis, there is something which I believe has lacked until now in the world of perfumes: a bridge between the beauty made by perfumers and a human being seeking a way to reach it.
By means of individual consultations, group workshops and writing about perfumes Synestesis accompanies each to other: an individual to a scent, a scent to an individual.
transformation
meaning
my philosophy
I believe that perfume is a form of art and it has its own character just as a human being.
I believe that the power of personality lies in authenticity, and when the character of a person resonates with the character of a perfume, something magical is about to happen.
I believe that good things need to mature and giving time and space to senses makes sense.
I believe that a human being understands another human being best and empathy creates the truest connection.
I believe that real transformations are set in motion by emotions.