on the way
to your perfume
My name is Irena Kozelská and I have been interested in perfumes, perfumery and sensory perception for more than twenty years. In 2019 my passion became a beloved job.
What are credentials of a perfume guide? Experts in olfactory culture come from circles of historians, historians of art, cultural anthropoIogists, philologists and linguists. So do I.
I have found a way to make scents conscious: through synesthesia, a concurrence of harmonious sensory perceptions. Once we start to see fragrances like pictures, like landscapes including all sensory perceptions, the inexpressible becomes expressible: scent arises with an unprecedented power.
Then there is only a step from a landscape to a soul. To your soul. Isn't soul an inner landscape?
The project Synestesis was born of love for beauty and desire to make your life more beautiful: touch your emotions through scents.
It took me a while to find the right "modus operandi". Perfumes are often seen as a dispensable superficiality, and show them as an art, a remedy, a path to oneself seemed rather eccentric.
Nonetheless today, thanks to Synestesis, there is something which I believe has lacked until now in the world of perfumes: a bridge between the beauty made by perfumers and a human being seeking a way to reach it.
By means of individual consultations, group workshops and writing about perfumes Synestesis accompanies each to other: an individual to a scent, a scent to an individual.
I believe that perfume is a form of art and it has its own character just as a human being.
I believe that the power of personality lies in authenticity, and when the character of a person resonates with the character of a perfume, something magical is about to happen.
I believe that good things need to mature and giving time and space to senses makes sense.
I believe that a human being understands another human being best and empathy creates the truest connection.
I believe that real transformations are set in motion by emotions.